Cowes Week Limited has announced that Champagne Lanson, one of the oldest Champagne Houses in the world, is the new official Champagne of Aberdeen Asset Management Cowes Week.

Champagne Lanson was established in 1760 and is proud of its rich heritage, tradition and quality. The use of special fermentation processes gives the Champagne a delicate, fresher and fruitier taste; the perfect accompaniment for the early evening social events that are a signature part of the après-sail activity at the world-famous regatta.

Commenting on the announcement, Gemma Wills of Lanson International said: "Champagne Lanson is very excited to be adding Aberdeen Asset Management Cowes Week to its schedule of events and associations with the sailing world. We’re very much looking forward to sharing our Champagnes with everyone at the regatta, especially our new White Label product which we will be introducing at this year’s event."

Michelle Warner, Sales & Marketing Director for Cowes Week Limited added: "Throughout the Week there will be plenty of reasons for celebration, particularly in this special ’Best of British’ year. Among those racing, there's a strong sense of teamwork and achievement after a hard day out on the water, and we're thrilled that we have the perfect partner in Champagne Lanson to help Aberdeen Asset Management Cowes Week competitors and visitors celebrate their own personal triumphs in style."

White Label, Black Label, Rosé Label and Gold Label Vintage Champagne Lanson will be available throughout Aberdeen Asset Management Cowes Week, which takes place from 11-18 August.